NOW IS

Tasty Garden

ABOUT

Created a minimalist and modern logo for Tasty Garden, an UMKM specializing in organic vegetables and salads based in Yogyakarta. The design embodies the brand's commitment to delivering fresh, organic, and delicious products. The logo uses shades of green and cream to convey a sense of natural purity and health.

2023

Tools :

Adobe Illustrator

,

Adobe Photoshop

,

Figma

,

Stakeholders

Gabriela Novani

Categories

Branding

,

Visual Identity

,

Logo Design

,

Product Design

,

PROBLEM

Tasty Garden required a unique and identifiable logo to distinguish their brand in the competitive organic food market. The logo needed to highlight their core value of offering 100% organic vegetables and appeal to their target market of middle-to-upper-class consumers, particularly those aged 30 and above for vegetables and 20 and above for salads.

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SOLUTION

The logo was designed with leaf elements to emphasize the organic nature of Tasty Garden's products. A minimalist and modern approach was used to ensure the logo was clean and easy to recognize. The chosen color palette, including green, army green, and cream, was selected to represent freshness and naturalness, aligning with the brand's image of providing fresh, organic, and delicious food. The tagline "Fresh, Organic & Delicious" was incorporated to reinforce the brand's message.

Describe this image

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