NOW IS
Pretty Penny Studio
ABOUT
Cape Corporation is a company that unfolds a diverse array of health and beauty brands. Within this domain, this project involves the product development and design of the brand and its corresponding online retail platform. This initiative aligns with the prevailing market trends in South Korea, specifically targeting the 20-30 age demographic, which exhibits a preference for ingredient-led products, masstige offerings, and online shopping.
2023
Tools :
Adobe Illustrator
,
Adobe Photoshop
,
Figma
,
Stakeholders
Gabriela Novani
Categories
Branding
,
Visual Identity
,
Logo Design
,
Product Design
,
PROBLEM
Starting with Within Light's branding, the theme of sophistication while ingeniously incorporating the element of light was at the forefront. Our work extended to developing a new website, ensuring a seamless and elegant online representation of the brand. Our approach successfully communicated Within Light's sophistication with a touch of artistic luminosity.
SOLUTION
