NOW IS

Pretty Penny Studio

ABOUT

Cape Corporation is a company that unfolds a diverse array of health and beauty brands. Within this domain, this project involves the product development and design of the brand and its corresponding online retail platform. This initiative aligns with the prevailing market trends in South Korea, specifically targeting the 20-30 age demographic, which exhibits a preference for ingredient-led products, masstige offerings, and online shopping.

2023

Tools :

Adobe Illustrator

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Adobe Photoshop

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Figma

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Stakeholders

Gabriela Novani

Categories

Branding

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Visual Identity

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Logo Design

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Product Design

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PROBLEM

Starting with Within Light's branding, the theme of sophistication while ingeniously incorporating the element of light was at the forefront. Our work extended to developing a new website, ensuring a seamless and elegant online representation of the brand. Our approach successfully communicated Within Light's sophistication with a touch of artistic luminosity.

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SOLUTION

Our team fused design, photography, and animation to awaken emotions of soft, warm light found in Within Light's projects. From an elegant yet modern typeface to subtle micro-interactions, Within Light's website provides users with a serene digital space.