NOW IS

Desa Wisata Sidoharjo

ABOUT

Desa Wisata Sidoharjo is a cultural heritage site that blends rich history with a vision for sustainable development. The village, which was once a wild forest area, now thrives through its dedication to preserving both natural and cultural resources. The brand’s visual identity incorporates elements that reflect the village's commitment to growth, harmony, and local traditions. The logo features elements such as the cassava leaf, banyan tree, praying hands, and the traditional "blangkon," all of which represent the village's agricultural strength, spiritual values, and deep cultural roots. Through a harmonious color palette, the visual identity embraces the village's sustainable future while respecting its historical and cultural significance.

2024

Tools :

Adobe Illustrator

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Adobe Photoshop

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Figma

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Stakeholders

Desa Wisata Sidoharjo Gunung Kidul Yogyakarta

Categories

Branding

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Visual Identity

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Logo Design

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Product Design

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Print Design

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PROBLEM

The challenge for Desa Wisata Sidoharjo is balancing its historical heritage with modern development, ensuring both environmental sustainability and the promotion of local culture while maintaining an authentic village feel that attracts tourists and supports the local community.

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SOLUTION

The visual identity of Desa Wisata Sidoharjo combines cultural symbolism with modern design elements to reflect the village's rich history and aspirations. Key design elements like the cassava leaf, banyan tree, and praying hands embody the core values of sustainability, community, and cultural pride. The chosen color palette—Ocean Blue, Green, Orange & Red, Yellow, Purple, Navy Blue, and Cream—supports these values by symbolizing the village’s connection to nature, warmth, prosperity, and respect for tradition. The logo and visual elements offer a clear and cohesive brand identity that celebrates both the past and the future of Sidoharjo.

Gossip Gang

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Gossip Gang

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